US coupon use by age, income and business advertising

• Approximately 11% of all US households use online coupons. This number is up 83% since 2005! As the stigma of using coupons has dropped, their use is up for the first time since 1992 as more people look for ways to save money.
• 70% of all 18-24 yr olds use coupons. 25-34 yr olds, 78%. 35-44, 82%. 45-54, 79%. 55-64, 81%. And 78% of the 65 and over group use coupons.
• As far as income is concerned, 89.2% (the highest of any group) of the $25,000-$50,000 (this is the average U.S. and Ohio income) income range use coupons.
• According to chief executive Steven Boal of Coupons Incorporated, to achieve the same impact for every $1.00 businesses spent advertising with online coupons, $40.00 would need to be spent on coupons delivered in Sunday newspapers.
• There is an estimated 20 percent savings to acquire new customers in marketing campaigns that include coupons, compared with non-coupon campaigns.
• Charles Brown, co-chair of the PMA Coupon Council, discusses "...the notion that consumers of all demographics (all incomes, backgrounds, etc)...recognize the benefit of using coupons, making this promotional tactic ideal for any business looking to meet their business objectives."

Recent Ohio advertising rates

• Smallest 1 yr. phone book ad- over $1,000.00 (you can't change this for a year).
• Smallest, 1/8 page, 6 day (not Sunday), black and white newspaper ad- over $100.00.
• Shortest (15 second) radio ad, 4-5 times a day for a week- $200-300.00.
• One billboard, one location, one month- $400-500.00.

What do these types of broadcast
advertising have in common?

• Not targeted to a specific market- your market- they just blast everyone, most of whom will never buy.
• They all cost a lot.
• They generate questionable results.
• You can't change your ad easily or at all.

Us vs. Them

Like the above, WhateverCoupons.com is a way for you to advertise your business but without costing a lot. We are targeted to your market and the results are instant and trackable. WhateverCoupons.com is the best, least expensive and most profitable way for you to make more money and get more customers. File this under "no brainer."

Everybody uses coupons and every smart business owner using them will make more money. Your customers are online. Shouldn't your coupons be, too?